{"id":1684,"date":"2026-08-03T16:32:23","date_gmt":"2026-08-03T16:32:23","guid":{"rendered":"https:\/\/rayspeed.com\/news\/?p=1684"},"modified":"2026-08-03T16:37:13","modified_gmt":"2026-08-03T16:37:13","slug":"biaya-marketplace-naik-lagi-saatnya-umkm-cari-untung-dari-pasar-luar-negeri","status":"publish","type":"post","link":"https:\/\/rayspeed.com\/news\/biaya-marketplace-naik-lagi-saatnya-umkm-cari-untung-dari-pasar-luar-negeri\/","title":{"rendered":"Biaya Marketplace Naik Lagi? Saatnya UMKM Cari Untung dari Pasar Luar Negeri"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1684\" class=\"elementor elementor-1684\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f47f8d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f47f8d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7f3f25\" data-id=\"a7f3f25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-439ca22 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"439ca22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bayangkan seorang seller fashion asal Bandung. Order masih ramai, rating toko masih bagus, tapi setiap akhir bulan profitnya makin tipis. Bukan karena produknya tidak laku, melainkan karena biaya platform, iklan, dan subsidi ongkir pelan-pelan memakan margin.<\/p><p>Biaya marketplace naik bukan cuma masalah angka kecil di dashboard. Untuk UMKM dan seller online, kenaikan biaya layanan bisa langsung memotong margin, membuat harga jual makin sulit bersaing, dan akhirnya memaksa bisnis mencari channel penjualan baru.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd72ce elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ccd72ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1689\" src=\"http:\/\/rayspeed.com\/news\/wp-content\/uploads\/2026\/08\/hf_20260803_160714_c50b3484-e7d3-4cd8-8439-32267b518d69.png\" alt=\"UMKM ekspor\" width=\"1376\" height=\"768\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9c484 elementor-widget elementor-widget-heading\" data-id=\"6d9c484\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Masalahnya: Seller Lokal Makin Terjebak Omzet Besar, Profit Kecil<\/b><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c1538 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"39c1538\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"597\" data-end=\"743\">Banyak seller Indonesia selama ini terlalu bergantung pada satu atau dua marketplace lokal. Saat biaya admin, komisi, iklan, retur, dan subsidi ongkir naik bersamaan, keuntungan yang dulu terasa aman mulai menipis. Kalau harga dinaikkan, risiko order turun. Kalau harga ditahan, margin habis.<\/p><ul><li data-start=\"597\" data-end=\"743\">Biaya layanan platform<\/li><li data-start=\"597\" data-end=\"743\">Iklan marketplace<\/li><li data-start=\"597\" data-end=\"743\">Program gratis ongkir<\/li><li data-start=\"597\" data-end=\"743\">Retur dan komplain<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2819c38 elementor-widget elementor-widget-heading\" data-id=\"2819c38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>By Data: 5 Tahun Lagi Pasar Akan Lebih Besar, Tapi Belum Tentu Profit Seller Ikut Naik<\/b><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d3a63 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"24d3a63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u2022 <strong>Pasar terus tumbuh<\/strong><br \/>E-commerce Indonesia diproyeksikan hampir 2x lebih besar dalam 5 tahun ke depan.<\/p><p>\u2022 <strong>Persaingan seller makin ketat<\/strong><br \/>Biaya marketplace, iklan, promo, dan perang harga membuat margin seller semakin tertekan.<\/p><p>\u2022<strong> Seller butuh pasar baru<\/strong><br \/>Menjual ke luar negeri bisa jadi cara membuka sumber pendapatan baru, tanpa hanya bergantung pada marketplace lokal.<\/p><p><em>Source: <a href=\"http:\/\/www.statista.com\">Statista<\/a> &amp; <a href=\"https:\/\/economysea.withgoogle.com\/\">e-Conomy SEA<\/a><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d07aac8 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d07aac8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1690\" src=\"http:\/\/rayspeed.com\/news\/wp-content\/uploads\/2026\/08\/hf_20260803_160726_0a319029-3234-4f46-bba9-1f0fadeb43e6.png\" alt=\"kirim ke luar negeri\" width=\"1376\" height=\"768\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d53ef6 elementor-widget elementor-widget-heading\" data-id=\"9d53ef6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Peluangnya: Produk Lokal Bisa Punya Harga Jual Lebih Menarik di Luar Negeri<\/b><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dad933f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"dad933f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"2503\" data-end=\"2513\">Pasar luar negeri membuka peluang harga jual yang berbeda. Barang yang di Indonesia terlihat biasa bisa dianggap unik oleh pembeli di negara lain. Contohnya batik, mukena, hijab, sambal kemasan, kopi lokal, snack Indonesia, produk aromaterapi, hampers khas Nusantara, dan kerajinan.<\/p><p>\u2022 Market Lebih Luas \u2014 Seller tidak hanya berebut pembeli lokal, tapi mulai menjangkau pembeli lintas negara.<br \/>\u2022 Harga Jual Lebih Fleksibel \u2014 Produk lokal bisa punya positioning premium di negara tujuan.<br \/>\u2022 Mulai dari Paket Kecil \u2014 Tidak harus ekspor kontainer. UMKM bisa mulai dari kirim paket ke luar negeri secara bertahap.<br \/>\u2022 Channel Baru \u2014 Bisa masuk marketplace negara tujuan, Shopify, reseller, atau pre-order komunitas diaspora.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f545d4f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f545d4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1694\" src=\"http:\/\/rayspeed.com\/news\/wp-content\/uploads\/2026\/08\/hf_20260803_160736_aee30e91-de7d-4111-9619-3fbcf8b14337.png\" alt=\"jasa pengiriman barang ke luar negeri\" width=\"1376\" height=\"768\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93293e6 elementor-widget elementor-widget-heading\" data-id=\"93293e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Start with 3 Simple Steps<\/b><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ad195 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63ad195\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>1. Pilih produk yang paling siap dijual<\/strong><br \/>Mulai dari produk best seller, margin sehat, ringan, dan mudah dikemas.<\/p><p><strong>2. Test pasar ke negara terdekat dulu<\/strong><br \/>Malaysia dan Singapore bisa jadi target awal karena jarak lebih dekat dan market lebih familiar.<\/p><p><strong>3. Konsultasikan ongkir, kirim kecil, lalu scale up<\/strong><br \/>Cek biaya kirim, mulai dari beberapa order kecil, lalu perbesar ketika produk mulai repeat order.<\/p><p><em>Biaya Marketplace Naik?<\/em> Jangan Tunggu Profit Makin Tipis.<\/p><p><a href=\"http:\/\/rayspeed.com\/id\"><strong>RaySpeed Asia<\/strong><\/a> bantu seller mulai <a href=\"http:\/\/rayspeed.com\/id\">kirim paket ke luar negeri<\/a> dengan lebih mudah \u2014 dari cek ongkir, pickup, dokumen, sampai tracking dalam satu alur pengiriman.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bayangkan seorang seller fashion asal Bandung. Order masih ramai, rating toko masih bagus, tapi setiap akhir bulan profitnya makin tipis. Bukan karena produknya tidak laku, melainkan karena biaya platform, iklan, dan subsidi ongkir pelan-pelan memakan margin. Biaya marketplace naik bukan cuma masalah angka kecil di dashboard. Untuk UMKM dan seller online, kenaikan biaya layanan bisa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-kirimpaketkeluarnegeri","entry","has-media"],"_links":{"self":[{"href":"https:\/\/rayspeed.com\/news\/wp-json\/wp\/v2\/posts\/1684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rayspeed.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rayspeed.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rayspeed.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rayspeed.com\/news\/wp-json\/wp\/v2\/comments?post=1684"}],"version-history":[{"count":9,"href":"https:\/\/rayspeed.com\/news\/wp-json\/wp\/v2\/posts\/1684\/revisions"}],"predecessor-version":[{"id":1697,"href":"https:\/\/rayspeed.com\/news\/wp-json\/wp\/v2\/posts\/1684\/revisions\/1697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rayspeed.com\/news\/wp-json\/wp\/v2\/media\/1685"}],"wp:attachment":[{"href":"https:\/\/rayspeed.com\/news\/wp-json\/wp\/v2\/media?parent=1684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rayspeed.com\/news\/wp-json\/wp\/v2\/categories?post=1684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rayspeed.com\/news\/wp-json\/wp\/v2\/tags?post=1684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}